Websites that
deliver results.
Not another agency pushing pretty pixels. We build websites that load fast, stay secure, and get found by humans and machines alike.
Why loaded?
Most websites are slow, insecure, and invisible to AI agents. That's not an opinion — it's measurable fact. Slow load times cost revenue. Outdated CMS platforms are security risks. And websites without structured data simply don't exist for ChatGPT.
loaded was founded to change that. We're a Swiss web agency based in Zurich, focused on one thing: building websites that measurably outperform the market standard.
Our method is straightforward. We use modern technology — static site generators, edge delivery, semantic HTML — and combine it with Swiss thoroughness. Every website is performance-tested, search-optimized, and structured so that AI agents can understand and recommend it.
We don't believe in websites that just look good. We believe in websites that work. For your business. Around the clock. Fast, secure, and visible — to humans and machines.
Benjamin Wagner
Benjamin Wagner founded loaded in Zurich. He leads a handpicked team of developers who work globally and remotely. Every specialist was chosen for excellence — not availability.
When Zurich sleeps, someone else is shipping. No office politics, no agency overhead. Benjamin remains the direct contact for every client — from first conversation to final deployment.
With over 18 completed web projects, the team has covered a wide range of industries: relocation services, insurance advisory, real estate, SaaS platforms, hospitality, and skilled trades. Every project brings new requirements — and that is exactly what makes the difference.
Benjamin's specialties are performance optimization and AI discoverability. He created OpenHermit — an open-source library that implements the WebMCP standard and makes websites accessible to AI agents. This experience as a tool builder feeds directly into every client project.
What we believe
Independence
We work remote, global, without corporate structures. Every decision is our own. No investor dictates our course.
Craft over Hype
We don't chase trends. Every technology must prove itself — in performance, security, results. Pixel-perfect is our standard, not a marketing word.
Radical Transparency
No hidden costs, no tech-jargon fog. You see what we build, why we build it, what it costs. Direct communication with the developer.
Freedom & Acceptance
We believe in individual paths. Our team works from everywhere, connected by quality standards, not office walls. Different perspectives, one goal.
Open Source Spirit
OpenHermit is open source. We share knowledge because the web gets better when everyone learns from each other.
Cutting Edge, not Bleeding Edge
We use the latest tech, but only when it's stable and proven. Astro.js, not the framework of the week.
Built by us: OpenHermit
Benjamin Wagner, founder of loaded, is also the creator of OpenHermit — an open-source library that makes websites visible and interactive for AI agents.
OpenHermit implements the WebMCP standard and is used by developers worldwide. Fill out forms, book appointments, send inquiries — everything can be used by AI assistants like ChatGPT directly on your website.
This experience flows directly into every website we build. We don't just talk about AI optimization — we built the tools for it.
18+ Websites Built
Real projects. Real results. Here are some of the websites we've built for Swiss businesses.
Built with
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Made in Zurich
Founded in Zurich, active worldwide. Our team works remotely and distributed — but every project is delivered with Swiss precision and reliability. Direct communication, no runarounds, fair pricing.
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